Event 2: PSYKHE
Introduction I attended a talk on ethical design held by PSYKHE and I must say that I am amazed by what was discussed. PSYKHE is a UX design company and though they are only 5 years old, they have a rather big clientele of prominent local businesses like CapitaLand and DBS etcetera. The founder of PSYKHE, Hema, shared with us the team's vision on ethical design, their definition and their plan to make it an applicable heuristic that designers can use to determine if their brand/organisation is ethical. Design is not neutral While I have always understood the need for design to be ethical, I was under the impression that ethics primarily belonged in the design process of user research - collecting data with the participant's awareness and acknowledgement that the data will be used for purposes revealed to the participant. Hema shared with us a statement that completely overthrew my assumption: design is not neutral . She cited the example of the design of a gun. Without a gun, ...